It’s really tough running an Ecommerce store these days in Doha Qatar.
Whatever you’re selling, the chances are you are up against some pretty stiff competition especially in Qatar.
And if you want traffic then that means getting backlinks and you don’t need me to tell you that getting links to product pages is a tough ask. So, you’ll be pleased to know that there is a proven and predictable way to build backlinks, build authority and increase traffic to your website.
Best of all – it’s 100% legitimate and Google will love you.
1. Buyer personas
First step is to create a ‘Buyer Persona’. The chances are that you already have a picture in your mind of who they are. You need to know where they live, their income, their job, their desires and their needs – everything that describes them.
Sure, it’s not going to be 100% accurate for absolutely everyone who buys from you. The point is that it is an ideal. These are the people who you will be creating content for.
2. Identify influencers
You can create the world’s most epic content and it won’t count for anything unless it gets eyeballs on it. Sure you can plug away at it for months or even years and slowly build up a following.
But there’s a faster way than that.
It involves identifying influencers in your niche who are going to help you with the heavy lifting when it comes to promoting your content.
3. Content for traffic
Before we look at content, let’s just establish the facts.
Google went nuclear on ‘thin’ websites with little content and questionable linking profiles starting back in 2012. The bottom line in this brave new world is that if you want a good ranking then you need backlinks from reputable, high quality, authority sites. And believe me, these are not given away lightly – they need to be earned.
But fortunately there are several types of content that are proven to get you more backlinks and more social shares.
Here they are:
Authority Guides. We’re talking Definitive Guides, Ultimate Guides and anything that clearly states that you are an Authority on a particular subject. Anywhere between five to twenty thousand words in length they take time to pull together but will position you as a leader in your field.
4. Conversion content
Don’t think that content can only be used to get more traffic. There are proven types of content that work hard at the business end of the funnel – when you have an engaged visitor on your product pages.
Here they are:
Buyer’s Guides. Your Prospects are time poor and they just don’t have the time to evaluate all of the options. A well written Buyer’s Guide puts you in the driving seat by acting as an impartial adviser to them. Just think of all of the sales calls you’ve had or all of the information on your hard drive or in your outbox. It’s all there – you just need to pull it altogether in one handy place. They’ll love you for it.
5. Content repurposing and optimization
Once you’ve created the content don’t think you’re home and hosed. You’ve broken the back of it, but you need to turn your attention to repurposing and optimizing it.
When it comes to repurposing you need to be aware that the most popular content has a strong visual element to it. The reason is that people (especially your Influencers) will prefer to share attractive, well presented content. The facts back this up when you consider that up to 87% of content on Facebook contains images. Also people prefer to consume content in different ways, so repurposing allows you to reach different audiences with the same content.
6. Content distribution
Great content – tick.
Great visuals – tick.
Optimised content – tick.
You’re almost ready to go. Now the important part – distributing your content.
If you’ve done the upfront work to build relationships with your Influencers then this is going to be easy.
First up, you need to give your own audience a heads up. Email your subscriber list (you are building a subscriber list aren’t you?) and notify them via your social media channels.
Give your Influencers a heads up too. Email them with the link, tell them where you’ve included them and ask them to share and comment on it. Don’t be shy to ask – most people are more than happy to promote content that features them, especially if it looks fantastic.
But don’t just leave it there. Put it in the diary and keep promoting it weeks or months into the future. Make use of scheduling tools to automate it on social media as much as you can. The point is to keep it in front of your audience – don’t just think it’s a one-off.
Website Development Tips for Better SEO - June 2016
If you are investing in a website for your company, there is a good chance that you want to use it to attract the attention of more potential customers.
However, ensuring that your site can be found easily on the web is a complicated science. One of the most important factors is SEO — or search engine optimization — which can determine where your website appears in search engine results.
While rankings aren’t as important as what happens after a potential customer finds your website, showing up in search engines is incredibly important. Showing up for the most relevant searches with high buying intent is difficult.
That’s because there are tons of factors that play into a site’s SEO. In fact, Google has a whole secret algorithm to calculate it (but you knew that).
What you may not be as familiar with is that one important factor that many businesses overlook is the site’s actual development. These five SEO-focused web development tips will help your website get the notice it deserves.
1. Build a Website that is Mobile Responsive
We bet you use your mobile phone or tablet to view websites as much as you view websites on desktop or laptop computers. Everyone does. It’s a trend that’s hard to dispute. Just look at your Google Analytics to find out.
Today, many people are shifting their Internet use from desktop computers to mobile devices (like a tablet or smartphone). So, if you want all of your potential customers to be able see and use your website no matter what device they’re on, you need to design it responsively.
Responsive design uses technology that can detect what size screen and device a page is being viewed on, then present that page in the way that looks and functions best for that specific on-screen environment.
If you’re familiar with web development, you know that happens with media queries in your CSS file. If you’re not familiar, then send this article to your IT staff or development partner.
Images make a website look great, but put too many on the page or don’t reduce their file size and they can also cause a page to load slowly, which detracts from its SEO score.
A good company website balances the need for good, high-quality images with good typography and uses words rather than text in graphics when possible.
Ensure that your image files are as small as possible so that your page loads quickly. One web development tip for this is to resize images before uploading them to your website. Some content management systems resize an image by changing the height and width dimensions in HTML, but they actually are loading the large original image. This is slowing down your website for visitors but also counting against your load times for SEO.
3. Enable Page Caching
Another way to help your page’s load time is to allow for page caching. When your page is cached, it is stored on a visitor’s browser as a static, HTML version of your site.
This means that when a visitor returns to your site, they don’t have to reload your entire page. When developing your site, you can designate whether the page can be cached, who it can be cached by, and how long it can be stored.
It’s also a good idea to enable template caching and query caching for content management systems to speed up your website. Why pay special attention to load time and these technical aspects of your website? A slow website can cost you search rankings, but can also cost you leads.
4. Integrate Social Media Sharing on Blog, News, Press Releases and Downloadable Resources
Having your website shared on social media is a great way to boost its SEO. Make it easy for people to share your content on their social media profiles by including sharing buttons or toolbars. This will allow them to directly place a link to your page somewhere all of their followers can see it, with only the simple click of the button. This is also a great chance for you to take advantage of some free marketing!
On note of caution. Social media icons don’t belong at the top of every page on your website – they belong at the bottom. On specific pages, social sharing buttons need to be small and unobtrusive, but embedded in the content of your page.
5. Strive for Better Usability
Good SEO isn’t just about keywords. You have to provide a good experience to customers who visit your website. Is your page relevant to their web search? Does it match their expectations?
Usability really brings into play several things that you should pay attention to:
Content – is your company website a resource to potential customers?
Design – is your website well designed and easy to navigate?
Development – does your website load in under 2 seconds? Is it properly browser-tested?
Responsive web design – is your website readable on a mobile phone?
One metric that you should measure on your high-impact pages is bounce rate. A high bounce rate over 50% will let you know that you need to make usability improvements to a page, because people are visiting and leaving.
A company website can serve many purposes, but one of the most important is to help you drum up more business. By developing with SEO in mind, you can help ensure that your site is a tool for generating new leads and converting more sales.
#WebDesignQatar #WebDevelopmenrQatar #SEOQatar #Doha #Qatar
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If you’re a web development newbie, and you’re looking to build a new website or redesign an existing one. Your first task is choosing a design direction; in particular, picking out some web design ideas either to inspire you as you learn how to build your own site, or to hand off to a web designer for guidance.
That is easier said than done, though. The Internet is a very big place, so it can be overwhelming to try to find web design ideas that fit your style and needs. On top of that, modern web design hinges upon knowing which design trends are in vogue and which are past their prime. Where do you even start?
Fortunately, you’re in the right place. We’ve compiled a list of sites where you can find some great web design inspiration, no matter your industry or budgeted web design costs.
1. WebDesign Inspiration
This comprehensive gallery of beautifully designed websites is a great place to start, and may even be the only stop you need. You can filter the gallery by industry, website types, design styles and color palettes, to see only examples that are relevant to you.
2. Web Design Ledger
Thinking of using illustrations in your design? Wondering if you can pull off white type in your header? Look no further than Web Design Ledger, which has galleries on each of those topics (plus hundreds more). If you’re still trying to collect and refine your web design ideas, start with their general ‘Best of Web Design in 2013’ roundup.
These days, Pinterest isn’t just for recipes, household DIY projects and hairstyle ideas. It has increasingly become a gathering ground for companies and brands, which includes web design agencies. When you add in web design aficionados posting their favorite designs, you have a visual buffet of web design ideas to choose from.
This site is entirely dedicated to showcasing great web and interactive design. Similar to WebDesign Inspiration, you can filter the gallery by style, website type, and subject.
Awwwards, which describes itself as “the awards that recognize the talent and effort of the best web designers, developers and agencies in the world,” is a veritable who’s-who of web design. In addition to their gallery—which, again, you can filter by type, color and industry—they have a design inspiration wall and a section where you can vote on your favorite sites.
6. Unmatched Style
No other summary would do Unmatched Style more justice than its own self-description: “We want to foster constructive design criticism as well as provide inspiration to our readers. We have historically been (and always will be) dedicated to acknowledging those who have made exceptionally gorgeous websites by employing web standards and good usability practices.” Browse away!
Looking for a weekly dose of web design ideas? Look no further than Line25, a web design inspiration site run by web designer Chris Spooner. Every week he puts together a beautiful ‘Sites of the Week’ roundup, which can be delivered straight to your inbox via an email subscription.